314%
Contempee’s revenue is is up 314% since they started working with us and AOV is up 52%.
258%
Revenue generated from Google alone is up 245% since we started working with them.
HOW WE FOUND EM!
Thomas, the founder of Contempee, has worn almost every hat possible when it comes to his business - if there’s a role that exists today - he’s done it. He was running a lean operation and managing the ads himself, but as the business scaled he knew that he had to hand over some responsibility to someone he could trust, which is where we came in.
Before we did anything, we took a look at the account to see if there was anything we could do to help, identifying areas we knew would make an immediate difference. It was clear robust creative strategy alongside an industry leading account management would be the biggest unlock for Contempee to take their brand to the next level.
When we took over the account, they were pulling in around £300k a month. Fast forward a year and we’re hitting consistent £1M+ months.
STEP 1:
META ADS
What we did:
Increased Contempee’s Meta conversion value by 190%
How we did it:
Consolidation
A big part of our initial strategy was in consolidating the Meta account structure so that we could scale winning ads aggressively - rather than having spend spread too thin and on concepts that weren’t performing as well.
When we came onboard we transformed the account so that we had 3 main areas: A core scaling campaign, a creative testing area, and a region based campaign combined into one ad set.
Testing per region
We used the combined region structure for roughly a year and used it to scale Meta conversions by 380% YoY. But in order to get better creative learnings per region, we needed to change tactics. We split out the regional campaigns and embedded the creative testing into each country's campaign. This was the biggest unlock for deeper customer understanding and interest in each individual region.
It also enabled us to optimise each campaign according to it's individual breakeven and target NC-ROAS data (as each country has different shipping fees/ nuances that we need to factor in to maximise profit).
We now test new concepts and angles weekly in each CBO and let Meta allocate spend to the products and creatives that it sees potential in. This way we get individual learnings for each creative and don't see one creative hog the spends in ABO or ASC.
Creative
The biggest unlock in Contempee's strategy was creative. They had some great early performers that were carrying spend and results prior to us taking the account on. But we knew implementing our testing and iteration process would take results to the next level.
We used the initial creative to guide us and broke it down into the specific elements that were working. The hook rates were great but the watch rate needed some work so we dove into the creative strategy and guided Contempee implement with what we know drives results.
This weekly creative feedback helped their team understand what it was about each creative that was and wasn't working. We then test the new batches of creative each week, find the winners and scale spend behind them to drive the account forwards.
Seasonality and wider context
Throughout the time we’ve worked together we started to realise that Contempee’s product range is seasonal. By looking at data we identified what products were trending at different points in the year and how colours were also affecting these trends.
Understanding this data helped us put a plan behind which products should be pushed and when for the maximum effectiveness of our ads strategy.
STEP 2:
GOOGLE ADS
What we did:
We increased revenue from Google Ads by 258%.
How we did it:
Since we started running their Google account, Contempee achieved a 374% increase in ad spend, 258% increase in revenue growth. Here’s how we used Google Ads to fuel this growth.
Data Setup & Target Tracking
As part of our tech stack, we implemented Triple Whale for visibility over key metrics like NC-ROAS, NCPA, Returns, Repeat Rate, LTV, and Net Profit. By using Triple Whale, us and Contempee can track live data against targets and prioritise profitability.
Optimising Search Term Strategy
When we inherited the account, most conversions came from branded searches. To scale effectively and drive new customer growth, we focused on building non-branded conversions - without these it would be impossible to scale.
Shopping Campaigns & Product Categorisation
With a profitability-focused approach, we launched shopping campaigns while excluding branded and competitor terms to concentrate on generic searches. We do this with absolute confidence driven by data strong profitability data from other brands we work with. We categorised products by type and set tROAS goals tailored to each range, which enhanced ad spend on previously underutilised products (zombie products) and drove strong revenue growth in the UK.
Expansion into New Markets
Following UK success, we mirrored our strategy in the US and Australia, achieving impressive results.
Thinking forwards…
We’re now transitioning to a Performance Max structure, enhancing reach through search, display, and video ads. Early results show increased contribution margins and promising growth potential.
STEP 3:
AFTER WORKING WITH US
We’ve been working with Contempee for a year and a half and over that time they’ve seen significant growth. Their revenue is up 314% since they started working with us. They’ve over doubled in size.
When we came on board they were doing around £300K in revenue and now they’re pushing consistent £1M+ months.
But what does this actually mean in tangible terms for Contempee? They’ve upgraded their warehouse space from 2000 square foot to 7000 square foot to account for growth. Their team has grown. They’re breaking into new markets and they’re quickly becoming a leader within their niche.
Transparent, cross team collaboration between Soar With Us and Contempee has been essential for their growth. We’re in a position now that we know the brand in and out, and Thomas understands that. From brand position and messaging, to the deep understanding of their audience, all the way through to the core of the businesses unit-economics and financials. All decisions that we make are driven by a mixture of what we know is best for the brand as well what the data is telling us.
The partnership between Contempee and Soar With Us has been a joy for everyone involved. It’s a privilege for us to get to work alongside such a passionate team and be a part of their growth. We’re incredibly excited about what the future holds for Contempee.
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