78%
Since they started working with us, we’ve increased the number of customers purchasing from them by 78%.
2,943%
With the utilisation of a stellar Google ads strategy we’ve taken sales and overall revenue to the moon.
HOW WE FOUND EM!
Although the brand itself and the products they sell are incredibly strong, there was no creative strategy in place. Their previous agency wasn’t providing consistent creative feedback. A robust creative strategy is KEY, and without this advertisers will fail.
Time for a substitution.
Soar With Us has signed for Art of Football.
STEP 1:
Meta ads
WHAT WE DID:
Overhaul their current Meta ads accounts and lock in a killer creative strategy.
HOW WE DID IT:
We stripped back the ad account and started to focus on key customer acquisition drivers to bring new prospects into Art of Football’s world. This allowed us to scale with confidence, stability, and efficiency. Within the account, we took a consolidated approach by running minimal campaigns and ad-sets to maximise all data flow - something that wasn’t previously practiced.
We dialled in on the creative strategy and developed a testing system that meant we could see what was resonating with audiences as well as what wasn’t. We would then iterate on the creatives that had proven to drive results by breaking down each creative metric to fuel future creative decisions.
Feedback is everything. We created a foolproof creative feedback loop with Luke and his amazing creative team so that we were fully aligned and ready for any new product (due to the speed and reactivity of their business model). We found this to work particularly well when retargeting existing customers and warmer audiences
STEP 2:
Google ads
WHAT WE DID:
Create bespoke Google Ads campaigns resulting in and year-on-year increase of almost 3,000% in Google ad revenue.
HOW WE DID IT?
We created a Google Ad campaign that always hits the target. Killer ad copy, audience targeting, and creative assets were synchronised with a variety of sponsorship collaborations that Art of Football had throughout the year with some colossal major name brands (Nike, Pepsi, and Budweiser to namedrop a few).
We optimised ad campaigns for complete domination with maximum exposure across all 7 of Google's property placements. We saw consistent strong results from these campaigns as Google’s algorithm learned who the ideal buyer was and where to find them, from top to bottom of the funnel, making tweaks and optimising along the way to ensure the right trajectory in line with Luke’s revenue goals and KPI’s.
Meta and Google ads team up, making for an unbeatable side. Cementing Art of Football as a formidable opponent within their niche.
STEP 3:
AFTER WORKING WITH US
Luke’s team DOUBLED in size. With more creative power on the team, Art of Football secured deals in collaboration with some of the biggest brands in the world like Nike, Pepsi, and Budweiser which allowed them to truly show off their creative flair and capabilities on the world stage.
The rapid growth period they’ve been going through ultimately lead to a massive increase in sales meaning they’ve outgrown their current warehouse and will be upgrading to one 5x the size of their current space.
We’ve developed a creative strategy where we’re working closely with them to ensure that we’re testing creative in a systematic way consistently to continue to ramp up sales and scale their business.
We’ve seen a huge increase in NCROAS (4-5x on average) with a decrease in NCAC (around £8) - figures like this enabled us to increase ad spend by 200% in November when compared to the previous year.
START SERIOUSLY
SCALING YOUR BRAND
TAKE OUR QUIZ AND BOOK
A DISCOVERY CALL TODAY!
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