800%
252%
3.7x
A LITTLE BACKGROUND
Stirling Timepieces’ mission is to deliver handcrafted timepieces for the modern-day warrior without compromising on aesthetics. All whilst helping to support the battle against PTSD by donating a proportion of each sale back to military charities. Because of this, Stirling Timepieces have a specific demographic, focusing on the military trade.
Coming to Soar at the start of February 2023, Stirling timepieces had only indulged in Google PPC marketing. With Soar, they added Paid acquisition and Retention to their marketing strategy.
THEIR RESULTS
Before we get into the results, here’s the strategy:
- Stirling adopted a drop model strategy, with a drop every 2 weeks
- We launched Meta and Google ads to drive people to sign up and get notified upon release
- We calculated their break-even as well as target cost per lead and optimised the ads around these metrics
- We pushed performance creative & angle tests to find winning audiences to hit these targets
- With email capture forms, instead of pushing a discount to get more people into the newsletter list, we used hype for the upcoming drop
- We announced when the drop had gone live via an email push
- Introduced a second email after the drop to allow people to pre-order if they didn't get the watch during the drop
- Within the New Customer sales funnel, we educated the dedicated community about the brand and what it stands for. Because of the demographic Stirling caters to, this allowed us to build an engaged community and tell their story - getting more customers bought into the brand
By implementing our flows and getting campaigns out, revenue from retention strategies went from a -33% (compared to the month prior) to a 184% increase within the first month of working together (February 2023 compared to January 2023).
By April, the drop model Retention strategy was in full swing and their total revenue was up 103% on the previous month. The biggest leaver to pull for this brand is capitalising on the scarcity of products.
We implemented a Back in Stock flow, alongside campaign pushes allowed for a monumental increase in revenue from Retention - a 252% increase on the previous month and a whopping 84.72% of their total revenue for the month could be attributed to retention strategies.
Fast forward to December 2023 Stirling had their best month ever. The drop model coupled with stock scarcity allowed for massive levels of anticipation for a site-wide restock (the first time this had ever been done).
The results speak for themself. We took this brand from around £30k per month to over £270k per month predominantly using email marketing.
This is what happens when you get retention right.
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