In the time that we've been working together, we've increased their total revenue by 292% year-on-year - with 37% of total revenue now coming from email (that's a 985% increase from when they started with us). They're now pulling 6 figures a month from emails alone.

How did we do it?

Comprehensive flows were built to create touch points with customers at just the right time. You’d be surprised how many people (and even agencies) apply the ‘set and forget’ method.

Making sure a thought-out strategy is in place and testing those theories is at the heart of what we do. Essentially, it makes sure a customer user journey is built correctly.

The campaign strategy is built around value-based emails around health tips, how the product is superior to competitors and a balance of sales emails. A lead capture strategy designed to get the highest CVR for people entering the newsletter list. All of this is offset with constant testing and optimisation to ensure incremental gains over time.

Here's look at year-on-year performance from March 2022 to March 2023. Retention takes time, care, effort and a core strategy over time for the best results. Here you can see how solid retention efforts over a 1 year period can have a serious impact on your business (for the good).