Right off the bat we tested new content and introduced new audiences based on existing data.  We tested ads with an informative and promoted a smaller range of key products which led to immediate results.

In the first 9 days, we had a tonne of winning audiences and content. On the 10th we launched their new Christmas Candle collection. Launch day was a huge success, achieving 18.47 attributed ROAS and the retargeting funnel bring in 55.42 ROAS on the day!

From launch, we continued the momentum. We found which key creatives and audiences were working, then began to scale spend from there. In the last third of the month ROAS was steady at 4.93. In the first 31 days us taking over the account we took it from 1.53 ROAS in September to 4.87 ROAS in October, all by focussing on the strengths of the brand and utilising a new product launch to scale revenue. Overall revenue shot up to 206% from September to October.