Peace Collective’s NFL collection has always been a big acquisition driver due to its vast product selection and designs that resonate with fans. However, finding consistency and scale was a challenge prior deployment of our new strategy and prior to them coming on board our services.

Given the Soar expertise and experience, we knew a partner tag with the NFL would unlock a whole new realm of scale. After proposing our creative strategy to NFL Canada, they were onboard and next, we just needed to execute.

Since successfully launching our NFL Canada x P/C campaign collaboration, we’ve doubled down on creative output to develop a robust creative strategy. After launching, iterating and concept testing, we were in a position to scale and use this as a driving force behind our full acquisition strategy.

Year-on-year all performance metrics for the NFL have exploded. This has helped Peace Collective invest in product development to further expand our audience pool and grow LTV from our existing customer base.