We were able to boost their bottom line net profit by 51% over 6 months, here’s how we did it:

‍

Step 1: Truly understanding our target customer

Through analysing our existing customer base and ad demographic breakdowns, we were able to determine who was buying our products.

This enabled us to build a profitable experience throughout the entire funnel, from our creative styling to website UI.

Creating a strong match between our ads and the website has increased overall purchase volume and retention significantly over the last 6 months.

‍

Step 2: Bespoke creative execution

Having the brand identity aligned with the products, we were able to build powerful creatives that catered to Nothing Fishy’s target audience.

Working closely with Hambi Media on creative ideation and development, we launched a variety of assets including UGC, high production content, and statics that were engineered to relate and resonate to our key customer demographic.

‍

Step 3: Dialling in on what’s working

We were able to find winning trends and correlations across our creative testing, allowing us to hone in on our most profitable concepts and formats - in this case, high production and UGC video content have really moved the needle for Nothing Fishy.

Here’s a couple of key creative factors that consistently drove healthy performance:

→ Attractive hooks, relating to the customer

→ Pain-point focused, adding an emotion-based layer

→ Clearly stating problem vs solution, especially on statics

‍

Step 4: Constantly moving, testing, and iterating

A huge part of maintaining and improving our results was down to staying on top of performance. When we started to scale winning creative, the process was far from over - brainstorming and hypothesising both iterative and fresh angles and concepts is crucial to unlocking consistent growth. Launching new ads weekly or biweekly in batches, covering a variety of new and existing ideas help us build an inventory of proven creative that was ready to scale, acting as a support layer for our existing top performers.

Aside from creative, optimising post-click activity is an important part of growth. Focusing on CVR, AOV, and website-level engagement metrics helped us to further understand what our customers want to see and experience on their journey with Nothing Fishy. We found that building niche-specific landing pages built a stronger ad to website connection, which ultimately contributed towards improved engagement and conversion results.

We’re excited to see what’s to come for Nothing Fishy - with an expanding MoM returning customer base, they’re in a great position to scale.

‍