1.1K%
375%
46%
A LITTLE BACKGROUND
Nutrition Geeks is a supplement retailer with a broad catalogue of affordable British-manufactured supplements. When they first started working with us they were already doing well on Amazon but wanted to diversify their sales channels into DTC to not be overly reliant on Amazon. We’ve worked together for over 3 years now and we’re super excited with the growth achieved over 2023 and 2024.
Nutrition Geeks have a great product line & great value proposition in regards to price and quality - but they needed that extra little push.
THEIR RESULTS
Nutrition Geeks main USP is creating quality supplements at a fraction of the price of the competition. As a result of this, the customer LTV has always relatively high so our strategy has heavily focused on New Customer Acquisition.
Combining Ads Manager with Triple Whale analytics has given us a fundamental insight, not into just the regular customer CPA, but also the new customer CPA, across each of the platforms under management.
At this stage we’ve worked with Nutrition Geeks to launch a wide range of products and using Cohort Analysis data, we’ve been able to identify a customers average lifetime order value based on the initial product they purchase. For example a customer that purchases Magnesium as their first product spends an average of a third more over the next twelve months than a customer that started with Turmeric. Utilising this data within our marketing strategy has allowed us to not only set an overall target CPA, but a per-product target CPA.
Initially, just on paid social, they started seeing steady, profitable MoM growth so decided to bring retention on board to help increase their returning customer rate and help with paid ads efficiency.
With paid social & retention starting to fire on all cylinders we started to see serious growth with both channels contributing significant revenue resulting in over 900% growth just this year. One some months we’ve seen over 46% of their total revenue come from email marketing alone!
The most consistent increase from an ads perspective has derived from adding in the UGC content from For You Advertising. These batched deliverables have allowed Nutrition Geeks products to resonate with a younger ‘self-improvement conscious’ audience, soaring the brand to new heights across both Meta and TikTok.
As a result of this predictably throughout our marketing efforts, along with the amazing work from the retention team, we’ve been able to profitably increase Nutrition Geeks ad spend from 4 figures per month to 4 figures per day and the results speak for themselves.
EXTRA SAUCE
START SERIOUSLY
SCALING YOUR BRAND
TAKE OUR QUIZ AND BOOK
A DISCOVERY CALL TODAY!
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