As with all clients, when they come on board we dive into their ad account and identify key areas for instant improvement. Getting a consolidated account structure in place is imperative - as this allows us to establish a test & learn environment to isolate and scale up spend behind winning creatives.

Due to when they onboarded, time was of the essence. Black Friday was just around the corner and we needed to start gathering initial data to optimise the ads before the big day.

To do this, we teamed up with our creative partner, Hambi Media. They take a meticulous, systemised, data-driven approach to high-performance ad creative. Their initial brand alignment and research process takes learnings from existing account data as well as detailed analysis from customer feedback, offer and product, competitors, position in the market, and brand expression to gain key insights to use in initial creatives.

They came back with 15 stunning ad creatives ranging across UGC, high production and design. All formats that we can depend on - based on industry trends alongside our own learnings. We simplified all aspects including front-end messaging all the way through to post-click, as well as introducing aggressive acquisition offers across hero products to turbocharge new customer acquisition.

Creative feedback is essential and this isn’t something we take lightly. Based on initial results from tests, Hambi tweaked and optimised creative based on key performance metric results. Basically, this means that when it’s time to scale we’re sure that we’re being as efficient as possible with our ad spend, ensuring that we’re only increasing spend behind ads that we know will drive results.

With all this was in place, and the groundwork already done, we were able to ramp up ad spend by 75% to capitalise on Black Friday and the Christmas gifting period. This resulted in a 60% increase in ROAS as well as new-customer revenue jumping by over 250%.

We love working with Kudd.ly and we’re really excited to see what 2024 has in store for the brand.