147%
133%
7 Figures
A LITTLE BACKGROUND
The Essence Vault prides itself on crafting beautifully smelling, designer-inspired perfumes at a fraction of the cost of their counterparts - leaving you smelling irresistible and your bank balance looking 10/10.
We’d been helping them scale through the year with an infallible growth strategy. Black Friday was clearly a huge opportunity for growth… a festival of fragrance.
THEIR RESULTS
We analysed creatives that had exceptional performance throughout the year and then guided by data we iterated on these using topical Black Friday hooks but generally kept the content the same (because we know that it works).
Using these proven creative angles we built up hype before Black Friday and an early access email sign-up campaign launched a week before Black Friday driven by Facebook and TikTok lead gen campaigns. This achieved over 10,000 sign-ups.
We knew that everyone and their dog would be launching Black Friday deals on Friday, so we got in there a day early with an almost too-good-to-be-true buy-one-get-one-free offer. The already incredibly cheap price point coupled with this offer is a no-brainer for their customers.
This strategy resulted in 7 figures in sales and a 147% increase in year-on-year revenue when compared to the last Black Friday period.
EXTRA SAUCE
START SERIOUSLY
SCALING YOUR BRAND
TAKE OUR QUIZ AND BOOK
A DISCOVERY CALL TODAY!
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