Since partnering with us, Nanogen has seen a dramatic reduction in their cost per acquisition (CPA), dropping by 73% year-on-year. This, along with a 111% increase in return on ad spend (ROAS), highlights how we've been able to deliver significant value while maintaining a steady level of ad spend. We've also exceeded their financial targets, achieving a 50% cheaper CPA than their blended target.

But how did we do it?

Deep Dive into Finances

Upon onboarding, we conducted a thorough analysis of Nanogen’s financials to fully understand their profit margins. This allowed us to establish realistic, profitable CPA targets for Meta campaigns, giving us a clear goal to work toward while ensuring efficiency and profitability.

Creative Strategy Development

Working closely with Nanogen’s in-house creative team and ForYou Advertising, we developed a robust creative strategy. At the core of this was user-generated content (UGC), which resonated well with target audiences. Over time, we continued to refine this strategy using a data-driven approach, constantly testing and optimising creative concepts to ensure they aligned with performance goals.

Ad Strategy Optimisation

We introduced a blend of manual and AI-driven campaigns, targeting both top-of-funnel (TOF) and middle-of-funnel (MOF) audiences. This layered approach allowed us to reach new customers while also nurturing existing leads. Through consistent testing and optimisation, we fine-tuned the targeting and strategies to drive down CPA and boost overall performance.

Nanogen’s success is rooted in a well-coordinated strategy that balanced financial insight, creative innovation, a great product, and ad optimisation. The ads not only reduced costs but also increased brand awareness, enabling them to grow both on their Shopify platform and through external retailers.

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