‍

The folks at Fophsa pondered the same. Which is why they decided to host a webinar exploring what is required of a brand at different levels of maturity. 

This will largely cover the evolution of strategy while scaling a brand and the subtleties of measurement. Including incrementally and marginal gains, how and when to diversify into new channels and markets, the unrivalled leverage Meta offers in scaling, and the nuances of funnel strategy.

‍

Let's take a look at who's on the panel...

‍

Who are Fopsha?

‍

Fospha are e-commerce marketers who help companies understand the performance of their marketing and how to make data driven decisions to improve it. By combining siloed data on marketing, customer journey, and revenue attribution, they’re able to create a holistic and actionable picture of marketing performance. To give you an idea of their success; Fospha’s clients achieve on average -10% Customer acquisition cost, +78% Faster revenue growth and +9% ROAS. In other words, they’ve got plenty of valuable insights to share on strategy evolution. Representing Fospha is their COO, Hayley Cross.

‍

What is The Essence Vault?

‍

Rapidly becoming a leading fragrance brand, The Essence Vault (TEV) specialises in long-lasting “inspired by” scents offered at a fraction of the cost of their high-street counterparts. Having grown from strength to strength over the last few years, TEV has transitioned from startup to scale up in an impressive timeline, scaling Meta spend by 250% YoY while only increasing CAC by 9%. This is a staggering testament to how they have successfully captured the demand generated throughout their early stages - and we can’t wait to hear what Olly Hudson, CMO of The Essence Vault has to share.

‍

What is Represent Clothing?

‍

Contemporary streetwear brand Represent Clothing have quickly become a leader in the fashion industry. Scaling entirely online, Represent have a highly sophisticated digital operation. By December 2023, they had grown revenues by 51% YoY (Dec ‘22 vs Dec ‘23) while keeping CAC stable (2% improvement) - impressive, huh? We think so too, which is why we’re beyond excited to hear some insights from Harrison Kirkness, the man behind the marketing at Represent. 

‍

What is Meta?

‍

No doubt a familiar name, Meta is one of the main platforms used by both TEV and Represent to scale their customer base. If you run an e-commerce brand you’ll know that the Meta platforms are some of the best places to buy attention online right now. Joining Olly, Harrison and Hayley, we have Alfonso Calatrava, Third Party Measurement Lead at Meta. He’ll talk through his experience with brands using the platform and offer some exclusive insider insights - straight from the source. 

‍

An insight into the insights  

‍

Has that whet your appetite for knowledge? Good. We don’t want you going hungry, so in the meantime here are some key takeaways to sink your teeth in to…

• Holistic measurement allows you to discover the right strategy - this is achieved by diversifying within the channels you’re currently using or looking broader for new opportunities. Put simply, having a proper understanding of the saturations you’re achieving helps to understand where to go next. You can’t know where you to go if you don’t understand where you’ve been.

• One of a brand’s main challenges is growing a customer base - to do this successfully, you need to do two things… First of all, ensure you are diversifying the message so they understand the value of your brand in different ways. Second, diversify the channel. This can be achieved by interacting with different segments of your customer base by being active on the channels they hang out.

• As always, bare in mind how important it is to give yourself room to grow. Upper funnel activations payback on a longer time frame, conversion campaigns you’ll see almost instant results, yet bigger swing campaigns might pay back over a 3-6 month window. So, the big question is how do you set up your economics to allow you to take that swing?

Hungry for more? Don’t waste this opportunity to learn how to evolve your strategy and grow your business today.

‍

You can check out the recording of the webinar where they dig into all of these points in much more detail. Fopsha has also brought out a detailed report that discusses the growth of TEV and Represent, get your report. 

If you run an e-commerce brand and are looking for a digital marketing partner to take your business to the next level, book a call with one of our team.

Written by Conel Freeman Harrison - Content Marketing Executive

‍